October 21, 2014 by Aaron Scott Young
I hate to say it, but time is running short. There is no time like the present to get your business moving on the right track. With two months left in the year, now is the perfect time to take a step back and evaluate what your business has come from and where you see it going in 2015.
Take the time to sit down and really evaluate your financials, employees, products, pricing and financial successes and failures. Do you have the right people in the right positions? Are your products priced right? Do you have products that don’t generate a profit? A lot of time the answer to your successes or failures is right in front of you.
We all know that the best customer is someone who’s already purchased something from you, but for some reason, we have a tendency to overlook this low-hanging fruit. Put together a 12-month calendar that outlines different ways you can communicate with your client base. Maybe add a newsletter, special promotions, company announcements, or offer webinars. If you aren’t sure what to communicate to your clients, ask them.
Do you think you’re rocking it because sales are up? Which is great by the way, but if your customers are only buying one thing because the service was stinky, then in the near future you are going to feel the pain. Do your customers feel like you are doing as good a job as you think you do? Ask them. Do your employees provide the best in service on each and every contact? Not sure, then you better take the time to find out. Do some shopper calls, ask them how they feel things are going, and evaluate the customer experience.
You shouldn’t wait until January 1, 2015 to starting planning for 2015. The time to plan is now. You should develop a marketing initiative that will attract new customers and/or reconnect with current customers.
If you had a crystal ball, what would your business look like at the end of 2015? Don’t just consider the financials; think about other products, staffing, location and branding. Now take a few minutes, write it down, and post it on the wall in front of your computer. This is what you are working toward. When you are considering doing something new, look at your business wish list. Will the project have a positive effect on moving your business forward? If not, then move on.
Let us help. We have put together a simple-to- use, do-it-yourself 2015 Get Your Business Moving Checklist. Feel free to download it or share it with others.